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A new project aims to harness the power of data to help farmers to make more money from their produce and save crops from going to waste.

̨ÍåÂãÁÄÖ±²¥ Leicester (DMU) has teamed up with Nigerian data company Microscale Embedded and University of Ilorin in Nigeria to develop and launch a new online platform that will connect producers to buyers, markets and processors across Nigeria.


A cassava harvest being processed

Research shows that the agricultural value chain – the process which connects farmers to buyers – is fragmented and unclear with many growers unaware of the nearest processing facilities, or unable to get goods to market quickly enough because they do not know of storage or transport solutions.

The digital platform AVAC (Agricultural Value Chain) will allow farmers to get location-based information on processors, transporters, markets and distribution. The Knowledge Transfer Project (KTP) has been funded by Innovate UK through a grant of more than £140,000.  KTPs connect forward thinking businesses with university expertise to solve a specific, strategic innovation challenge faced by a business.

Darsh Chauhan, Knowledge Exchange officer at DMU, said: “AVAC will have positive impacts on food security and the welfare of the poor. Impoverished areas with smallholder farming communities will experience improved welfare through improved economic activities.

“Long term sustainability and growth of small farmers will lead to increased export capacity and national GDP growth.”

Dr Sulemain Yerima, senior lecturer in Cyber Security at DMU, will be bringing his expertise in data mining and cyber security to help Microscale to develop the tools and techniques it needs to run the AVAC platform. He will work alongside Professor Joshua Olaoye in Nigeria, an expert in agricultural engineering who can help model and simulate crop value chain data, and Dr Shola Sunmonu, head of the Food Engineering Department at the University of Ilorin.



Small farmers remain stuck in traditional value chains driven by subsistence markets and lack of access to formal value chains driven by growth in exports and manufacturing.

Studies have shown that 50 per cent of annual proceeds from crop production are lost post-harvest, due to inadequate access to information between farmers and buyers. Many famers do not know different markets where they can sell, and do not have the means of getting info on locations and prices of different available crops.

The project, which runs over 15 months, will provide access for farmers to this data and will allow them to enable farmers to sell direct to new buyers. They will also get information on the nearest processing and storage facilities.