Dr Gronfula is a senior lecturer in Business & Marketing at ̨ÍåÂãÁÄÖ±²¥. Prior to this, she was a Lecturer in Business and management at Buckingham new university for two years, also she was a part time lecturer at Brunel University London while she was doing her Phd.
She obtained her PhD from Brunel Business School, Brunel University London; her PhD focuses on the retailer sector, examined the linkage between ethical behaviour and CSR to enhance customer attitudes. She was an effective member of the Marketing and Corporate Brand Research Group, at Brunel Business School, Brunel University London.
Her research areas focus on CSR, consumer behaviour, brand management, financial technology and artificial intelligence. She has conducted projects with researchers from different instructions and organisations nationally and internationally.
Addition to that, prior to academic experience, she was a marketing manager and business development of SMEs located in London, managed several projects and won the tender contract for the company.
She is a member of several organisations such as Higher Education Academy (HEA). Moreover, she is a regular reviewer for several academic journals with branding focus such as Journal of Business Research and Journal of Brand Management.