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In this module, you will study the fundamental principles of marketing, covering key concepts such as the marketing mix, segmentation, targeting, and positioning. This knowledge will enable you to understand the consumer and craft detailed customer personas, aiding in the identification of a brand’s target audience.

You will gain insights into commercial awareness and what is meant by the marketplace, exploring both traditional brick-and-mortar stores and the dynamic realm of e-commerce. You will also examine the future of the fashion retail experience, gaining a comprehensive overview of this evolving landscape.

Additionally, this module will introduce you to the intricacies of fashion roles and responsibilities. You will learn practical skills in computer aided design (CAD), fabric identification, and construction methods. By understanding how different garment qualities cater to distinct target customers, you will gain a good insight into fashion product.

Assessment: 100% report

Creative and cultural influences will be identified and explored to develop trend led design development. Options of styling and silhouette will be examined so design work can be justified. It is expected that you will be able to problem-solve and form opinion on suitable design outcomes through practical experimentation in pattern cutting and construction. Critical reflection should develop through the review of self-progress and consultation with the tutor and peers. Computer-aided design skills will be developed to support student enquiry in using media to present outcomes.

Assessment: 100% portfolio

This module explores the buying process from trend and colour prediction, range planning, product development and the role of sustainable sourcing, through critical path management to sales analysis and trading. You will communicate and present ideas through Adobe Creative Suite to develop a range of garments, implementing knowledge gained on fabric identification. Adobe skills will be developed enabling you to become CAD proficient, while developing your own digital portfolio.

Assessment: 100% digital portfolio

This module engages you in personal reflection and development with consideration to your professionalism and your future impact in the fashion world. The module content is further underpinned by theoretical studies delivered by the Design Cultures to contextualise current practice within an historical framework. You will consider origins and influences - how traditions develop and evolve in response to social and political - as well as research methods, visual literacy, and the skills for academic writing. Sessions will promote interaction and analytical thinking with an understanding of inclusive and ethical practice.

Assessment: 50% presentation and 50% assignment

This module explores the buying process from trend and colour prediction, range planning, product development and the role of sustainable sourcing, through critical path management to sales analysis and trading. You will communicate and present ideas through Adobe Creative Suite to develop a range of garments, implementing knowledge gained on fabric identification. Adobe skills will be developed enabling students to become CAD proficient, while developing their own digital portfolio.

Assessment: 100% digital portfolio

This module teaches the fundamental principles of sustainable design innovation and the future of fashion within a global context. The module will examine the key issues and considerations of sustainability from a design innovation perspective. The module will introduce the circular economy with consideration of the implications of cost versus planet. You will explore and apply relevant theoretical concepts in the areas of design innovation, sustainability, and fashion business.

Assessment: 50% assignment and 50% assignment

This module will examine the fundamental principles of fashion buying within a global context. It will equip you with a sound knowledge of key tasks and considerations in buying fashion products from a global supply base. The module explores open costings, negotiation, key fabrics and fabric testing, garment production and the management of the buying process. The module will examine the day-to-day role and responsibilities of a buyer within the buying cycle and critical path. It will examine the global sourcing environment including logistics, legal implications, and supplier management.

Assessment: 100% coursework

This module will enable the student to experience design for Brand Licence and retail. Design concepts will be developed through guidance to build confidence in drawing upon trend research to produce fashion ranges for a specific retailer. You will be expected to investigate relevant options of design and construction detail that will include embellishment techniques. Garment realisation and communication will be developed through practical experience in CAD labs and construction workshops. Critical reflection will develop through the review of self-progress and consultation with the tutor and peers.

Assessment: 100% coursework

Sustainable Sourcing and Supply Management

This module focuses on the sourcing of a textile product and examines some of the global supply issues faced by buyers and merchandisers. Set within a commercial context, you will select a textile product, together with a specific type of retail outlet in the UK. You will evaluate country-of-origin, and consider flexibility of supply, managing quality, international distribution and supply chains, international political legislation, and sustainability.

Assessment: 100% assignment

And

Collaboration with Industry

This module is designed to develop your portfolio and product development / merchandising skills. The module will be based around national competition briefs and / or Industry collaborative projects which address product development skills. You will execute research, market identification, product development / design and range creation. This module is largely a 2D exercise and affords you the experience of developing a portfolio, developing CAD and verbal communication skills.

Assessment: 100% coursework

Major Design Project

This module will examine and bring together all pre-acquired skills from throughout the course into a major design buying project. The module will include all areas of the buying process from market and customer research, through to theme creation, product development, range building and wardrobe creation of a range of styles. Emphasis will be on you identifying a specific market level and product range, which you wish to base your project work around.

Assessment: 75% digital and 25% assignment

OR

Major Research Project

This module will allow you to select a topic to research and create a piece of original work under supervision. The project will provide three options of research:

• A dissertation
• An entrepreneurial project that identifies a product area for development and demands a business plan up to product launch
• A work-based project where you liaise with a company to develop an improvement project that focuses on a need, and through research and investigation can propose well justified solutions.

Assessment: 85% written and 15% presentation